“We are fortunate because we began diversifying our offerings long before Covid,” Green explained. At the Cultural center, though, it helps keep the doors open for other offerings. Green said the result of similar decisions theater operators were forced to make during the pandemic is that many independent and foreign films likely won’t have any distribution in the Coachella Valley. With ticket sales falling roughly 70% since the pandemic began, the nonprofit’s board of directors made the difficult decision in November to stop running first run movies and close the facility during the day. Michael Green, executive director of the Cultural Center, said the decision did not come lightly. “It was locked,” explained McFarlane, and a representative from the theater told him via email that they won’t be showing any new first run films for the foreseeable future. So, when he noticed their showtimes stopped updating after the film festival, he decided to stop by in person. McFarlane said last week he sees “pretty much everything” the Cultural Center has to offer on its Camelot Theatres screens. “Especially because this is a city that hosts a huge international film festival.” “It’s devastating,” said Bruce McFarlane, a Palm Springs resident for the past decade. The blows to the local movie scene did not go unnoticed.
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